“When thinking about where to launch our next project, Reno was an obvious choice,” says Ryan Stone, CEO/Owner of Elevation Entertainment. With gaming and entertainment as a major pillar of the regional economy, Elevation saw the underused land across the street from the Reno Sparks Convention Center as an opportunity to uplift the area with new lodging, gaming and recreation activities to the area frequented by visitors and locals alike. The new entertainment destination, currently coined Firecreek Crossing Resort-Casino, is intended to expand accommodations and lodging options for tourism and business travel given its close proximity to the Reno Sparks Convention Center, while also adding high-end entertainment and gaming options in the area.Īfter exploring cities in the West to develop a new project, Elevation saw an opportunity for a new entertainment establishment in Northern Nevada. The luxury developer group has submitted the project to City of Reno for a prospective resort to be built near the Reno Sparks Convention Center on Kietzke Lane and South Virginia StreetĬalifornia-based Elevation Entertainment has submitted plans to the City of Reno for the prospective development of a new resort casino experience.
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